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So now you have a LinkedIn group with a few hundred members, ten thousand Twitter followers and a Facebook fan page with exactly 4 fans. What ways have you found to effectively "convert" people from one to multiple networks (not just the ones mentioned here), and what benefits have you realized in doing so? Have you found tools that make serving these multiple audiences easier?

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You still looking for more info on this one Ben? – Nathan Lowell Feb 3 at 11:55
Sure. I'm experimenting with a couple things now; too early to tell what the results will be. Any suggestions welcome. – Ben Robbins Feb 3 at 12:50

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I agree with Mari-Lyn, people will convert when you share information that is both relevant and interesting for them. If you want to get more people on your fan page, the easiest way is to offer something exclusive on this venue. If all your LinkedIn group members and Twitter followers can get what they need/want on these platforms then there is no reason to become a fan on Facebook. But if there is an added value for me to become your fan on Facebook and you make it clear form the beginning I'll convert for sure. On the other hand, if you do this you may get some other fans than your followers or group members because I agree that these platforms are no substitute one for the other. I view them more as complementary platforms.

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I have not even tried to convert them nor would I.

These are not substitutable venues.

This is not mass market.

Each platform has its own strengths, weaknesses, and clienteles. Each person uses each platform slightly differently. They may all be on FaceSpace, but they are not a homogeneous herd.

You meet them where you find them and you deal with them on their terms.

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While I agree that they aren't interchangeable, I know that lots of people (like me) are on many networks. I regularly interact with the same people across multiple platforms, and you're right that it's different each place. That's part of the attraction of promoting crossover. It allows you to engage around the varying capabilities and nuances of each platform. – Ben Robbins Dec 16 at 23:26
I guess I dont understand your point then. I'm on about every platform going. I wouldn't dream of even trying to get my FB people to go to Ning, or my Twitter pals to go to MySpace and it's a completely virtual experience in SL so I'm not even sure who's there that I might have in common with other spaces. Maybe I don't understand what you mean by "convert". It sounded like you were asking how to get your twitters to join FB so they could friend you there. – Nathan Lowell Dec 17 at 0:48
The goal isn't so much to drive membership for the various SM sites as to grow the audience on each platform among mutual users. There's an critical mass effect on almost any network that means the more followers/fans/connections you have, the more likely you are to attract more. – Ben Robbins Dec 23 at 16:06
Sorry, Ben, didn't see your comment. Engagement within the context is still the answer. MY advice is pick a couple and concentrate on them. Twitter is the winner if you use it correctly. Next is probably Facebook because it has a nice level of engagement built in. Maybe join a niche community if you can find one. Depends on who your customer is and what your product might be. Remember that more followers only means more followers. Dan's assertions of Social Proof and Information Cascade ONLY apply to naive participants and naive participants make poor fans. – Nathan Lowell Dec 30 at 23:44
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People will convert when you share information, you give them an opportunity to get to know you as a person. Social Media means it's social. they'll come to you when and if they want to do business with you. Since this is a playground for buyers/consumers they make the decisions not you.

You need to ask yourself what value are you providing. Twitter is a great place to connect and have conversations with. short yes..it's a great place where journalists, newsmakers meet.

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