Sara Lingafelter

Director of Social Media at Portent in Seattle, WA (Karma: 78)

Professional Bio

Formerly, Digital Engagement Program Manager at REI.  Now, Director of Social Media at Portent.  I specialize in social business infrastructure, team development, education, content marketing and social problem solving.  I also like film photography, my Formosan Mountain Dog and organic gardening when the slugs and squirrels aren't taking more than their share. 

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Recent Activity

  1. Sara Lingafelter added a comment on R.I.P Last Click Attribution
    Can't come fast enough......
  2. Sara Lingafelter added a comment on Social media crisis management: Be sincere, and verify.
    Ian Lurie just posted this quantitative look at the recent Adecco social media crisis management #fail... including a more detailed peek at how not to "apologize" in the social age of business.  …
  3. Sara Lingafelter added an article Social media crisis management: Be sincere, and verify.
  4. Sara Lingafelter added a comment on Who Took a Chance on You?
    I went too long-winded for a comment, and actually wrote up my answer as a blog post.  Jonathon - thank you so much for the opportunity to reflect and give thanks... this is a real treat both to …
  5. Sara Lingafelter added a comment on 8 Times When You Shouldn't Feel Guilty About Using PPC Read more: htt
    It's not the thrust of the piece, but this caught my eye:   "Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation met…
  6. Sara Lingafelter added an article 8 Times When You Shouldn't Feel Guilty About Using PPC Read more: htt
  7. Sara Lingafelter added a comment on SEMpdx SearchFest 2013 Mini-Interview: Jonathon Colman
    Incredibly valuable nugget from the noggin of Jonathon Colman in this piece:  "A lot of folks conflate content marketing with content strategy. But that’s unwise because there’s so much more to c…
  8. Sara Lingafelter added an article SEMpdx SearchFest 2013 Mini-Interview: Jonathon Colman
  9. Sara Lingafelter added an article A social media case study in the works: Ragnar Relay