Peep Laja

AMA
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  1. Peep Laja added a comment on How Can We Really Measure The ROI of Optimization?
    Every time people measure progress my comparing different time periods in Google Analytics it makes me cringe. No you can't do that - sooooo many variables that go into your conversion rate, RPV and s…
  2. Peep Laja added a comment on Half of Your Site Elements Are Useless. Which Half?
    People put random shit on their pages all the time, and never bother to test whether it needs to be there or not. In fact, having less stuff tends to be much better than more stuff - as with more stuf…
  3. Peep Laja added a comment on The Largest AMA in Inbound.org History: The Speakers at @Unbounce CTAConf - Ask Us Anything [And get 50% off a Ticket]
    @mpatterson22 That'd be me of course. But seriously talking, the very first attempt at something does not matter. If you judge an optimizer by their first test, you're expecting them to have a lot of …
  4. Peep Laja added a comment on The Largest AMA in Inbound.org History: The Speakers at @Unbounce CTAConf - Ask Us Anything [And get 50% off a Ticket]
    @_hyderali 1. If you lack experience, you can always refer to a checklist of sorts. Oli has created one here http://unbounce.com/landing-pages/checklist/ (altho you can do with less than 50 checkpoin…
  5. Peep Laja added a comment on The Largest AMA in Inbound.org History: The Speakers at @Unbounce CTAConf - Ask Us Anything [And get 50% off a Ticket]
    @edfryed it looks like the lack of discussion is a serious problem here, so perhaps incentivizing people to post questions would be the way to optimize. Free spot for the best question asker? 
  6. Peep Laja added a comment on The Largest AMA in Inbound.org History: The Speakers at @Unbounce CTAConf - Ask Us Anything [And get 50% off a Ticket]
    @edfryed That depends on what we are optimizing for: more discussion, or more ticket sales?;)
  7. Peep Laja added a comment on The Largest AMA in Inbound.org History: The Speakers at @Unbounce CTAConf - Ask Us Anything [And get 50% off a Ticket]
    @altos You're overthinking it. Your CTA will have minimal, most likely negligible impact on your very expensive product lead gen (unless it's intentionally misleading, e.g. "Eat shit"). What you typi…
  8. Peep Laja added a comment on The Largest AMA in Inbound.org History: The Speakers at @Unbounce CTAConf - Ask Us Anything [And get 50% off a Ticket]
    @luisfrancisco It depends on the product. If it's a designer Gucci purse - doesn't need much copy - amazing photography and design can be enough to sell it. You don't need to explain it.  Shitty …
  9. Peep Laja added a comment on Things That Work More Often Than Not In A/B Tests
    @adamgordon2020 You're absolutely right that we have to be very skeptical about A/B test "case studies" where absolute numbers are not published. Lots of rubbish tests out there. One vs two-tailed iss…
  10. Peep Laja added a comment on Ask Inbound: How to improve webinar attendance?
    I rarely register for webinars, and when I do I tend to attend live for one specific reason: I actually make time for consuming the content.  When I don't attend it's usually because I forgot.&nb…