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Jason Mikula

Sr Manager Marketing & Acquisition at LendUp in San Francisco, CA, United States (Karma: 23)

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  1. Jason Mikula added a comment on How Can Google Stop the Black Hats?
    Any vertical that has significant money to be made (insurance, banking, finance, etc.) will spawn black hat activity / sites.  Legitimate companies that funnel money to lead gen and affiliates en…
  2. Jason Mikula added a comment on 4 Reasons Employers Should Invest in Building AuthorRank of Employees
    Jason, Adam,  I kind of think of "AuthorRank" as (in some ways) the modern rolodex -- it's tied to employees themselves, not to their position.  It's something they may build as part of the…
  3. Jason Mikula added a comment on Support Movember, Get a Backlink | Mike Arnesen
    I was just giving you a hard time, I think this is a fantastic idea :-)
  4. Jason Mikula added a comment on Support Movember, Get a Backlink | Mike Arnesen
    Isn't this selling links?!
  5. Jason Mikula added an article Think You Can Trust Your Campaign’s Geo-Targeting? Think Again.
  6. Jason Mikula added a comment on 30 minutes or more: Why web content keeps getting longer
    Think this is something that will continue to shift, especially for generations that are growing up with the web, high speed Internet connections, and mobile devices. Content is all the same, just vi…
  7. Jason Mikula added a comment on How Google May Identify Implicitly Local Queries
    Helpful evaluation of what could trigger location-based results. However, the question I'm really more interested in, is how do I get a non-location specific site (say, a web-based service that is acc…
  8. Jason Mikula added a comment on Which Comes First, The Site Or The App?
    This analysis is completely on point -- if you're goal is customer acquisition, you're better off investing your time/money into producing a user/device-friendly, mobile-optimized website. If it's …
  9. Jason Mikula added a comment on How Strategies from Caesars Casinos Can Increase Conversions
    Heard the Planet Money story this blog post is referencing --- the "Total Rewards" card that Harris (now part of Caesar's) pioneered is basically the equivalent of a user registration or cookie on a w…
  10. Jason Mikula added a comment on Did Matt Cutts Put out the Bat Signal? Why We Won't Be Outing Anyone
    Tony, I absolutely get your sentiment here, but as an in-house SEO faced with competing on terms that are highly competitive and dominated by sleazy churn & burn affiliate sites and lead genera…