Matthew Barker

Founder at I&I Travel Media in Worldwide (Karma: 199)

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  1. Matthew Barker added a comment on The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising
    Is it just me or are the "ROI" methodologies used in this post extremely misleading?
  2. Matthew Barker added an article Recipe To 150 Thousand Monthly Uniques
  3. Matthew Barker added an article Influencer marketing: Has the bubble burst?
  4. Matthew Barker added an article What if influencer marketing does nothing?
  5. Matthew Barker added a comment on Ask Inbound: Would You Buy A List To Market To? Why or Why Not?
    The funny/ironic thing is that this is something the big media players & advertisers do all the time - buying a sponsored email to a publisher's list is effectively the same thing but with a diffe…
  6. Matthew Barker added an article Content Marketing In Paradise
  7. Matthew Barker added a comment on Stop Gating your content, You are wasting money: Building subscribers list
    Surely the solution is to ensure that your gated content is extraordinarily good, and the following emails are also extraordinarily good.  Make your users delighted to hear w…
  8. Matthew Barker added an article What website (travel or other) has *great* design?
  9. Matthew Barker added an article It’s Official: Readers Don’t Like Sponsored Posts
  10. Matthew Barker added an article Exploiting Facebook Open Graph to Email Your Facebook Followers