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Tools that I Use
In my 40s right now, I am not the classic SEO who may claim to be in the industry since even before the invention of Google.
To tell the naked truth, neither in my geekest dreams I was imagining that one day he would practice or even talk and write about SEO; not at all.
In fact I was working in the Entertainment industry in Italy, as Head of Programming for thematic Movie Channels in the D+ Digital Pay TV platform.
But life is unpredictable and in 2003, due to a totally unexpected twist of Fate, I was put in charge of the Web Department of the company I was working at the moment.
Since then I evolved from Web Project Manager to the actual SEO and Web Marketing Consultant position.
As a freelance and independent consultant, I has worked with Clients of every kind: from small to medium local businesses, Top 500 companies and startups.
I also work regularly as independent consultant with bigger international SEO agencies (sometimes as white label, sometimes not).
Active member of the SEO community, I a a SEOmoz Associate and State of Search blogger, I speak regularly on different marketing and search events (in three languages), offer in-company training sessions and speaking and I am occasionally contracted as Expert to give master classes in universities.