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David Cohen

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  1. David Cohen added a comment on Ask Inbound: Which of these services would you be more interested in?
    @choichops Eric, thank you for taking the time to reply. This is sound advice, I appreciate it. I'm essentially doing what you advise. When I get an opportunity to do a freelance or consulting project…
  2. David Cohen added a comment on Ask Inbound: Which of these services would you be more interested in?
    @JoelKlettke Thanks, Joel. I need to think about how I'll feel charging someone for work they never use. It's something I struggled with from my agency experience, it kept me up at night. Or maybe I'm…
  3. David Cohen added a comment on Ask Inbound: Which of these services would you be more interested in?
    I'm in the process of packaging up something similar for SaaS brands. But it's around audience identification, pain/problem identification, etc. The value of this is centered on helping the brand dete…
  4. David Cohen added a comment on Ask Inbound: Should marketers be gating their case studies?
    Fuck No.  If you're going to gate your content you might as well charge for it because it should be that good and valuable. If you couldn't legitimately sell the gated content for at least $9.95 …
  5. David Cohen added a comment on Critique - Transform Your Brand Guide LP
    All the comments from folks like @JoelKlettke about social proof and trust are 100% right. And I'm going to highlight another element of social proof/trust, which is credibility... without any kind of…
  6. David Cohen added a comment on Critique - EPIC FOCUS
    @JoelKlettke Thank you, Joel. This was fun to review and easy to spot the reasons why it's unlikely the site will perform the way the owners wish. I'm definitely sensitive to margins, but for products…
  7. David Cohen added a comment on Critique - EPIC FOCUS
    Everything Joel said is 100% spot on. Here are 5 major problem areas I've identified, looking at your site from a potential buyer's perspective... 1. Your site and product looks fake because your…
  8. David Cohen added a comment on Critique: Gradeable.com
    Some background and context- I was the marketing director at a EdTech company for about 2 years with a focus on demand generation programs and multichannel digital campaigns. I critiqued the unique v…
  9. David Cohen added a comment on Ask Inbound: Do you have "Personal Brand" Fatigue?
    Or, maybe you're seeing this "trend" because people realize the concept and idea of a so-called personal brand is sort of laughable and weird, and causes people to focus on the wrong things to enhance…
  10. David Cohen added an article Cleaning Up Campaigns with the HTML5 History API - Free WordPress Plugin - JHTScherck's Blog