David Cohen

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  1. David Cohen added a discussion How do you unrank for a keyword?
  2. David Cohen added a comment on Critique - Crisp Video Group
    How many prospective or current clients ever said, "I want you to bring my brand to life" or something close to that effect? 
  3. David Cohen added a comment on Critique - URL Profiler (SEO Software)
    @HathawayP I spent about 10 seconds looking at what was in front of me on your landing page and had no idea what your product does. The two lines of copy under the image didn't help explain the produc…
  4. David Cohen added a comment on Ask Inbound: Which of these services would you be more interested in?
    @choichops Eric, thank you for taking the time to reply. This is sound advice, I appreciate it. I'm essentially doing what you advise. When I get an opportunity to do a freelance or consulting project…
  5. David Cohen added a comment on Ask Inbound: Which of these services would you be more interested in?
    @JoelKlettke Thanks, Joel. I need to think about how I'll feel charging someone for work they never use. It's something I struggled with from my agency experience, it kept me up at night. Or maybe I'm…
  6. David Cohen added a comment on Ask Inbound: Which of these services would you be more interested in?
    I'm in the process of packaging up something similar for SaaS brands. But it's around audience identification, pain/problem identification, etc. The value of this is centered on helping the brand dete…
  7. David Cohen added a comment on Ask Inbound: Should marketers be gating their case studies?
    Fuck No.  If you're going to gate your content you might as well charge for it because it should be that good and valuable. If you couldn't legitimately sell the gated content for at least $9.95 …
  8. David Cohen added a comment on Critique - Transform Your Brand Guide LP
    All the comments from folks like @JoelKlettke about social proof and trust are 100% right. And I'm going to highlight another element of social proof/trust, which is credibility... without any kind of…
  9. David Cohen added a comment on Critique - EPIC FOCUS
    @JoelKlettke Thank you, Joel. This was fun to review and easy to spot the reasons why it's unlikely the site will perform the way the owners wish. I'm definitely sensitive to margins, but for products…
  10. David Cohen added a comment on Critique - EPIC FOCUS
    Everything Joel said is 100% spot on. Here are 5 major problem areas I've identified, looking at your site from a potential buyer's perspective... 1. Your site and product looks fake because your…