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dougkessler

co-founder & creative director at Velocity in London, UK (Karma: 931)

Professional Bio

Content marketing, B2B marketing, digital marketing, copywriting

Where I Write

The Velocity blog, Econsultancy blog, Social Media Examiner, Marketing Profs, CMO.com, The Content Marketing Institute

Favorite Blogs

The Econsultancy blog

Marketing Profs

Convince & Convert

The Ad Contrarian

SEOmoz

Hubspot

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Recent Activity

  1. dougkessler added a comment on Interesting Piece on Reputation Management SEO and How One Bad Incident Can Ruin a Life
    Very moving article. The web enables bullying on a global scale.And unlike the localized bullying we all grew up with, the victim can't just change schools to get away form it.They'd have to change pl…
  2. dougkessler added a comment on What Book Are You Reading, Or Is Next On Your List?
    Good Strategy/Bad Strategy by Jeffrey Rumelt.Next up Priceless by William Poundstone and Creativity Inc.And Runaway by Alice Munro, one of the best short story writers alive.
  3. dougkessler added a comment on What Book Are You Reading, Or Is Next On Your List?
    Just finishing Good Strategy/Bad Strategy by Richard Rumelt. Next up is Creativity Inc (The Pixar guy) and Priceless by William Poundstone. Also Runaway by Alice Munro, one of the best short story wr…
  4. dougkessler added a comment on Ask Inbound: What's your opinion on tweets such as, "Thank you for the follow"?
    It's weird because tweets are public but the 'thank yous' are essentially private.I do occasionally thank people for sharing my stuff or retweeting (and always feel a bit like I'm talking too loudly o…
  5. dougkessler added an article How to use swear words in your marketing
  6. dougkessler added a comment on Friday Self Promotion- Share Your Best Landing Pages
    Now that I revisit it, I see a big design flaw (empty right-hand column) but this landing age for our Big Fat Content Marketing Strategy Checklist has consistently done the business, converting and co…
  7. dougkessler added a video 3 Ways that Marketing Suffers from Bad Sales and Marketing Alignment - Salesforce Blog
  8. dougkessler added a comment on Ask Inbound: What Is Your Biggest Marketing Fail?
    I guess it might scare some business away. But most marketers know that some things fail. If they really want an agency that's never failed, they may struggle to find one!
  9. dougkessler added a comment on Ask Inbound: What Is Your Biggest Marketing Fail?
    Thanks Michael!  It was hard to admit but fun to write.
  10. dougkessler added a comment on Ask Inbound: What Is Your Biggest Marketing Fail?
    We shared a content marketing fail in this blog post:  A Content Marketing FailIt's about a time we used content marketing when old-fashioned advertising was probably the better bet....