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Joanna Wiebe AMA

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  1. Joanna Wiebe added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @hyderali_ we did a session this morning that totally addressed your first 2 questions. I think the recording will be made available somewhere. If you wanna see it, follow up with Talia Wolf of Conver…
  2. Joanna Wiebe added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @Everette ...but it works SO often. (Worth testing, naturally.) The idea is not to hurt people's feelings when they opt out, which a lot of those aggressive opt-out buttons do, unfortunately. Ra…
  3. Joanna Wiebe added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @jdquey i personally loathe "rockstar". i've used it. i'm embarrassed about it. but, omg, when i see it on a page today, i instantly get that feeling that an old person is trying to sound young. 
  4. Joanna Wiebe added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @TheDaveCollins i KNEW i'd see you comment on this, dave!! :D
  5. Joanna Wiebe added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @JosephPutnam yeah, i'd push that just a bit further to get to what they really want. So nobody wants to "learn more" or "download my free guide". They want the promise of doing that action; they want…
  6. Joanna Wiebe added a comment on I Am Joanna Wiebe, Copywriter and Creator of Copy Hackers. Ask Me Anything.
    @Chande Oh, sorry, I didn't mean to add those questions to surveys. I meant to ask them internally as part of an assessment. That can lead to hypotheses for tests as well as customer-facing questions …
  7. Joanna Wiebe added a comment on I Am Joanna Wiebe, Copywriter and Creator of Copy Hackers. Ask Me Anything.
    @dharmesh Well with an offer like that. :) I'd love to!
  8. Joanna Wiebe added a comment on I Am Joanna Wiebe, Copywriter and Creator of Copy Hackers. Ask Me Anything.
    @jdquey Ah - great Q. The "zam pow" stuff is all the great stuff - lessons, formulas, experiments - that will totally satisfy 90 to 95% of my readers. The "meat" is everything that gets me to the zam …
  9. Joanna Wiebe added a comment on I Am Joanna Wiebe, Copywriter and Creator of Copy Hackers. Ask Me Anything.
    @danalves Kudos for working on copywriting! I can't imagine a world where copywriting is "new", but I've definitely heard that from folks outside the English-speaking parts of the world. I'm surprised…
  10. Joanna Wiebe added a comment on I Am Joanna Wiebe, Copywriter and Creator of Copy Hackers. Ask Me Anything.
    @MySewingRoomCA For a testimonial? Get them to sign a release. Sites like LawDepot.ca (and its American equivalent, I'm sure) have forms you can email along with your testimonial. If you're not super-…