Tools that I Use
I can do a backflip on a Wakeboard. That is a true skill. More importantly for this audience, I founded Get Found First in 2008. It is a Google Adwords Certified Partner Company that specializes in providing enterprise-level PPC management services.
PPCChat.co, PPCHero, and PPC.org are great blogs for staying up on my PPC game. I'm a SearchEngineJournal daily reader and I get most of the rest of my reading through links on Twitter.