Ophelie Lechat

Head of Content and Community at SitePoint in Melbourne, Victoria, Australia (Karma: 521)

Professional Bio

Content strategy, creation, commissioning and distribution at SitePoint. I also work on SEO, business development, product, and whatever else needs to happen. 

Where I Write

SitePoint, where I lead the Content, Community and Marketing team. 

OphelieKnits, where I indulge in hobby-related bragging :)


Badges

  • Buffer User
  • Using HubSpot
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Recent Activity

  1. Ophelie Lechat added a comment on AppFolio’s Brave Decision To Drop A Trending Product
    I wonder if they considered selling their app to another company. Their users weren't qualified buyers for this product, but a user base of 80% landlords and 20% property managers, with excellent Goog…
  2. Ophelie Lechat added a comment on Would you use social media if you didn't have to?
    I removed Facebook from my phone a few weeks ago. It was much easier to do now that Messenger and Pages are separate apps! I have terrible willpower when it comes to online distractions, and that's al…
  3. Ophelie Lechat added a discussion Ask Inbound: Where do you go for leadership resources?
  4. Ophelie Lechat added a comment on WTF Is "Direct Traffic" and Why Do I Have so Much?!
    Great post @ryanwashere. I've always regarded "direct" traffic as mystery traffic — nice to have, but hard to clearly evaluate and grow, so I focus on the rest. 
  5. Ophelie Lechat added a comment on Ask Inbound: How often do popular blogs update their evergreen content?
    We update our most popular content every 6 to 12 months, usually creating a new post, promoting it as an update, and redirecting the old link to the new. We do that with, for example, our Best Program…
  6. Ophelie Lechat added a discussion Ask Inbound: Are you part of a mastermind group?
  7. Ophelie Lechat added a comment on How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too
    I didn't realise that BuzzFeed had built this whole separate Community submission and promotion process. Thanks for the insights into it — I'll be taking a very close look!
  8. Ophelie Lechat added a comment on Ask Inbound: What are common beginner mistakes in content marketing?
    Talking too much about yourself. Early on in a content marketing project, someone pointed out that our blog was all about our own stuff, and people using our own platform. It stung, but being told tha…
  9. Ophelie Lechat added a comment on Ask Inbound: What are some of your hidden talents/skills which the Inbound community is unaware of?
    @AnujAdhiya I didn't know one could create collections on Product Hunt... new obsession!!!
  10. Ophelie Lechat added a comment on Ask Inbound: What are some of your hidden talents/skills which the Inbound community is unaware of?
    @MaryGreenIM Woohoo, fibre nerds unite! Are you on Ravelry?