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Ophelie Lechat

Head of Content and Community at SitePoint in Melbourne, Australia (Karma: 497)

Professional Bio

Content strategy, creation, commissioning and distribution at SitePoint. I also work on SEO, business development, product, and whatever else needs to happen. 

Badges

  • Buffer User
  • Using HubSpot
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Recent Activity

  1. Ophelie Lechat added a comment on Ask Inbound: How often do popular blogs update their evergreen content?
    We update our most popular content every 6 to 12 months, usually creating a new post, promoting it as an update, and redirecting the old link to the new. We do that with, for example, our Best Program…
  2. Ophelie Lechat added a discussion Ask Inbound: Are you part of a mastermind group?
  3. Ophelie Lechat added a comment on How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too
    I didn't realise that BuzzFeed had built this whole separate Community submission and promotion process. Thanks for the insights into it — I'll be taking a very close look!
  4. Ophelie Lechat added a comment on Ask Inbound: What are common beginner mistakes in content marketing?
    Talking too much about yourself. Early on in a content marketing project, someone pointed out that our blog was all about our own stuff, and people using our own platform. It stung, but being told tha…
  5. Ophelie Lechat added a comment on Ask Inbound: What are some of your hidden talents/skills which the Inbound community is unaware of?
    @AnujAdhiya I didn't know one could create collections on Product Hunt... new obsession!!!
  6. Ophelie Lechat added a comment on Ask Inbound: What are some of your hidden talents/skills which the Inbound community is unaware of?
    @MaryGreenIM Woohoo, fibre nerds unite! Are you on Ravelry?
  7. Ophelie Lechat added a comment on Ask Inbound: What are some of your hidden talents/skills which the Inbound community is unaware of?
    @TorBair Aah, that's awesome! 
  8. Ophelie Lechat added a comment on Ask Inbound: What are some of your hidden talents/skills which the Inbound community is unaware of?
    I knit a lot, and sometimes I even blog about it or take pictures of it. I teach at a local knitting shop on Saturdays. It's a really nice change from the rest of my week, when all I produce are pixel…
  9. Ophelie Lechat added a comment on Hello All- Let's Introduce Ourselves to Get to Know One Another
    Hi everyone! I'm Ophelie, head of Content, Community and Marketing at sitepoint.com. We're a publication and resource for web developers, so gender imbalances and biases are something I notice daily. …
  10. Ophelie Lechat added a comment on How TripAdvisor Nails Customer Relationship Management
    This is awesome. So much actionable inspiration.