Andrew Gaukrodger

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  1. Andrew Gaukrodger added a comment on Content Marketing: Is there a clear and agreed definition of content marketing?
    There are lots of terms people use: inbound marketing, earned media, SEO, advocacy marketing, etc. If content marketing is to become the term of choice then we need a clear definition, and consensus a…
  2. Andrew Gaukrodger added a discussion Content Marketing: Is there a clear and agreed definition of content marketing?
  3. Andrew Gaukrodger added a comment on Petition for a PPC Category on Inbound.org
    I think PPC should be included in any inbound discussion for two reasons: 1, PPC from agency side is all about quality score and improving the campaigns, adverts and landing pages for users to WANT to…
  4. Andrew Gaukrodger added a comment on Help Inbound.org Find a Great Designer
    You need a creative thinker, the actual output of the design is the easiest part, I find the difficulty comes from scoping and defining the visual language that gives the community a sense of value th…
  5. Andrew Gaukrodger added a comment on Why We Wanted our Twitter Account to Be Taken Over
    Glad you liked it - definitely think that bringing in experts when they don't exist in an organisation in an important principle for CM
  6. Andrew Gaukrodger added an article Why We Wanted our Twitter Account to Be Taken Over