One small thing is cleaner og:title and twitter:title tags. <title> often comes with the name of the page with a '- Company Name' or something similar which looks messy on Facebook etc. The character limit is also important here.
An og:image or twitter:image that's relevant and actually gives a reason to click on it is also useful. The first image on the page for instance may not help explain the page, and may look bad/unreadable when scaled down.
Preview a sample of your pages on Facebook and Twitter's debuggers and in your own streams.
that advice so great you posted it 3 times!
Facebook even explicitly mentions the og:title should exclude any branding: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/#tags
In terms of length, you don't want your message being cut short. Facebook doesn't document how long og:title should be, although og:desc should be 2-3 sentences (usually cut at 300 characters) how Twitter is also stricter on og:title (<70) and og:desc (<200): https://dev.twitter.com/docs/cards/markup-reference
I didn't catch that although we have been going that direction anyways :) Ill share this with the team - thanks!
With the different display views across social and search networks - what strategies are you using to ensure you are putting your best foot forward in all of them?
Title Tags: Branded vs Non-Branded (articles, products, blog posts, press releases)
Description Tags: What strategies do you feel work best for CTR across each network
Shared Images: (info graphics, textual images, branding....)
I look forward to your thoughts!
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