Content Strategy for the Web, Kristina Halvorson :)
or this one it is a toss up http://books.google.com/books?id=3GWqOS-52IsC&source=gbs_book_similarbooks if you can read and understand Hayden White your content creation will have new legs.
They don't need to be "Content Marketing 101 by XYZ Expert", it could be things as simple as:
On Writing Well
Wired For Story
so on and so forth. Interested in picking up some new reading material and I'm sure the experts in the community could fill up an Amazon wishlist pretty fast.
Here is a great resource on "Content Stratagy"
Always Be Testing by Brian Eisenberg. Chapters 34-40.
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