I do agree with you on the hype. Moz really didn't do a ton of promotion on it other than a countdown. The fans were certainly the ones creating the hype. On the flip side, Moz would use teasers and screenshots of its new Moz Analytics which gave many the impression THAT was the new Moz, rather than a soon-to-be extension of Moz.
I'm not trying to be negative, but if they spent half the effort on the design/branding/community side of things as they did on the product itself, then it would be killer. Sure, I haven't tried out Moz Analytics, but seeing that it's another analytics tool, it doesn't seem to be anything truly, truly groundbreaking (not saying it won't be worth using; I'm guessing it will be, but I just don't know).
Just think that most of the hype that came out were things like "wow, it looks amazing!" and "it's beautiful!" and few "wow" reactions about the product itself.
Again, not hating, just an observation; I'm more of a fan of companies like Ahrefs that are 99% product, because at the end of the day, their tools are what make me money (and thus they can happily get my subscription), not a sharply designed dashboard or a super, warm fuzzy community (which I'm not hating on!).
Thoughts? Did I ruffle too many feathers not getting all gooey about a company we're supposed to have undoubted loyalty to?
Didn't ruffle my feathers at all. I agree there has to be meat behind it. I might argue that design & polish are a part of the product, too, though :-)
I like the new branding and thought it along with the design was very well done. I'm sure that in itself was a huge project.
We use the API to get data but the other tools that are offered seem to run a bit on the slow side for us. If there is one thing I'd like to see would be a way to make everything so much faster.
I'm also excited for Moz Analytics because I have a tin fiol hate and some things I don't want to give Google full access too.
This was expected ever since it was know that they bought the moz.com. It looks like they will be pivoting to more of a robust HubSpot type company with more competitor insight tools. I am really looking to see how they leverage the GetListed acquisition and how they incorporate more "local search" tools.
Hmm... We won't be going much in the Hubspot direction at all. Not planning on building a website CMS/host, email system, lead tracking, CRM, CRO testing, or any of that stuff. Moz Analytics is basically taking the analytics + recommendations we provide for SEO stuff today and extending that to social, content, links, and mentions (and adding a bunch of new features to the SEO section along with deeper integration with Google Analytics).
I think the only "hype" that was generated is from the users. Employees needed to communicate the change, which in my opinion is necessary given the limiting nature of the term "SEO".
I love the clean design, I'm looking forward to using Moz Analytics.
i'm excited for the future of moz!
Rand's blog post was brilliant. It sounds like there'll be some incredibly helpful and powerful tools on the Moz platform as time ticks by. Being able to find out a list of the most influential blogs in your industry based on domain authority would come very in handy. :-)
How do you get access too Moz Analytics, I have been a long time playing customer and top 10 community members and still no access =(
Hi James - it's rolling out slowly as we migrate campaign data, so there's nothing you need to do to get access. As soon as we can get things working, we'll drop you an email to check it out (and you'll see it in your Moz dashboard, too).
The new design is generally appealing. Personally I find the cyan link contrast a little too weak and I've observed many others did not realise there was a hero video. It's a svelte film and is evident on the /products page placed above the CTA, but it's lower placement on the homepage and absence in the blog post is weird.
The link contrast is doing a number on my eyes atm. I mentioned it on the other thread so I won't rehash my obviously long design critique but as far as I can tell people are all over how awesome it is and a) we actually *lost* some tools and b) gained nothing yet. I feel like I'm the last guy who just wants to run GA reports and get on with the process of work, not the displaying of charts.
Have to say I dislike the loss of detail from the rankings report emails. I love the new look (though the favicon is too similar to mashable's - maybe invert it?) and I have no complaints about usability.
That said, it's only been a few days, so clearly far too soon to be drawing conclusions. I believe that the team there are smart and conscientious and want to deliver something great, so I have high hopes.
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