In Q4 2011, Apple sold 37 million iPhones to retake the coveted title of the number one smartphone, according to IDC-Worldwide Mobile Phone Tracker. Much of these record sales can be attributed to Apple's iPhone 4S, with its unique voice searching capability, Siri. In October, I penned "Will Apple's Siri Change the Voice of Local Search?" to begin exploring how this new functionality could be harnessed for local search campaigns.

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