Ever had a massive, life-changing epiphany?
However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense.
After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why: SEO isn’t an activity, or a tactic, or a strategy. Continue Reading