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Writing Email Subject Lines: 6 Ways to Improve Your Open Rate copyhackers.com
in Copywriting

These have been the basic rules of subject line-writing for a good 10 years: Keep the length of your subject line to 50 characters with spaces (CWS) or fewer Lead with an action word Include your brand name somewhere in there Avoid spam-trigger words, exclamation points and odd punctuation Avoid being cutesy or clever Then there’s the bonus “fancy” stuff. Continue Reading

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