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Write a Better About Us Page – It’s Not About Us, It’s About You! – The Daily Egg blog.crazyegg.com
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It’s the most common mistake businesses make in marketing. Looking in the mirror too often.  Focusing on yourself instead of the customer. And the About Us page is the poster child for this mistake. On nearly every website, the About Us page is among the most visited pages.  It is often visited at that critical moment, when the prospect is considering becoming a customer. Continue Reading

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