The social web is more than just a bunch of social networks. Megan Garber has yet another fantastic post up in The Atlantic. She notes that revenue is up for the New York Times, and that the ability of that publication to build a strong brand, rather than cater simply to the whims of SEO, has made it a stronger company for the long haul: If I search for “get red wine stain out of carpeting,” and Demand Media can deliver me an article titled “How to Remove Red Wine Stain…

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