It’s not what you think, we’ve not decided to scrap social media and go back to direct mail! We gave away our Twitter account for a day during the London 2012 Olympic Games. Why? Read on and I will explain our Twitter Takeover and why it is a great idea for community managers. First a little back story… The London 2012 Olympic Games is the first truly social Olympics and with our strong sporting heritage it would have been remiss of the agency not to do something i…

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