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Why Tom Cruise Should Be Your Content Strategist portent.com
in Content

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a brand: while his trademark relates to an über-successful motion picture career – and yours (likely) doesn’t – there are many thin… Continue Reading

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