When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a brand: while his trademark relates to an über-successful motion picture career – and yours (likely) doesn’t – there are many thin…

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