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Why the Debate...Just Do It! Branded vs. Non-Branded SEM mediaispower.com
in PPC

I recently read an article by Brad Miller on Search Engine Watch, Branded vs. Non-Branded SEM, and it made me wonder, “Why are we still debating this topic?” I’ve concluded that if a brand is cocky enough to leave their brand exposed, it’s their loss. As for my Clients and me, we are more than happy to pick up the cheap and easy conversions. Continue Reading

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