Any website owner will tell you how much their websites rank can change on a daily basis. Even if a website has an extensive amount of search engine optimisation behind it, there will always be some terms that slip down a position or two. But, the question we always get asked is why? Well, allow us to explain: Key Effecting Factors There are a number of factors that cause a fluctuation in rankings but the most common is a reshuffling by the search engines.
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