I prefer quality over quantity, and there's no question the conversations are higher quality there. The addition of communities has made a big difference as well, as it seems to work so much better than Facebook groups/pages. I've been a fan of G+ from the start, and it's definitely better now that more people are adopting it. I agree with your theory about the "long game plan" I think they are working on taking care of the early adopters and getting feedback to improve it so if it reaches it's tipping point and becomes "mass market" it will be ready.
Well said, Jeremy. My bet is that Google+ is the tortoise in the tortoise and hare race with Facebook. I've had the pleasure of meeting Google+ head Vic Gundotra, and the overwhelming impression I had was of a very patient, methodical man, who knows he's got aces up his sleeve, that he can patiently lay on the table as needed.
It's my impression that starting at the end of 2012 the Google+ team started to really turn their focus toward business use. We've seen some pretty significant changes, foremost the two I mentioned in another comment: 1. Brand pages can now comment on, +1, and reshare the posts of people not already following them. Facebook Pages can't do that. 2. Brand pages can create and participate in Communities just like "real persons." Facebook Pages can't participate in Facebook Groups. Those two new openings, if used carefully by brands, open up the opportunity to go out and earn new fans by being helpful and interesting on people's posts and in their communities. I'm using the powerful Google+ search to find conversations to which my various Pages could contribute constructively. I've already had a number of new followers because of that.
I wholeheartedly agree with you Mark. I think G+ is a fantastic platform with fantastic features. Sure, it helps that I'm in the SEO/online marketing industry but I believe it will continue to grow and a LOT more people will soon adopt it as their preferred social platform.
Here's the interesting thing (and this honestly shocks me) - most pessimism I see about G+ comes from marketers and SEOs (while many other industries blossom on G+). I find that pretty disturbing.
Skate where the puck is... - Nah! Looks more like we got too comfortable with our regular things and don't see trends or don't think long-term anymore; don't have vision and enthusiasm.
Oh well, someday...
Right! Does nobody remember all the marketing experts who wrote off Twitter as nothing more than a place where people shared what they were having for lunch?
I remember that! Also, that is pretty much all I do on it :D
message to the moderators: i flagged this entry unintentionally. But now, that I intend to unflag it I don't know how to do that. I don't see anything that would not be appropriate at Mark's article, the opposite would be true. Sorry for any inconveniences.
Martin, I was tempted to flag your comment ;-) I kid!!
I think no harm done. This post has enough positive signals now that one flag probably isn't going to cause anything to happen. But I agree; there should be an undo on the flag button.
Well written piece Mark.
You already know I share your opinion of G+, so I'll not rehash here. G+ is already paying plenty of dividends for those active on there.
I hope you'll make a follow up piece on how Charles gets on with G+
Charles and I have already agreed that, given he follows my guidance for using G+, we'll do a joint post at some point telling his success story. Well, he didn't put "success" in that sentence yet, but I did ;-)
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