Selina Tobaccowala was talented: She founded eVite--which still sends more than 3 million invitations per month--while she was at Stanford. Then she went to Ticketmaster and ran product engineering. Dave Goldberg needed her to do the same for SurveyMonkey. So how did SurveyMonkey--then a small startup--land Tobaccowala? "I was able to get her because she was four months pregnant," he says, and so she didn't want to do the sleeping-in-conference-room startup thing.

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