I’m going to fill you in on something scary. For most people, content marketing does not work. In this post I’ll explain why and show you step by step how to create content that does (i.e. content that drives opt ins, leads and revenue to your business). Research on why content marketing does not work In a recent Content Marketing Institute (CMI) survey of 1,400 companies they found that only 36% regarded their content marketing as effective! Damn that’s a pretty low number…

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