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When Is 2% Not a Good CTR? Good Click-Through Rates By Ad Position wordstream.com
in PPC

Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends. If you don’t want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR. Quality Scores are very dependent on your CTR by Average Position, so it’s worth getting a good understanding of what this means. Continue Reading

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