Years ago I read a post on a (ahem) webmaster forum. The premise of the post was that if, for the rest of the author’s life, he could use only one link building method, which one would he choose and why? His answer was guest posting. Anthony Pensabene reminded me that this was still hugely important: The question has stuck with me as the most hard-hitting question I could ask to discover a given SEO’s methods.

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