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What is Facebook Exchange? by mycleveragency mycleveragency.com
in PPC

Touted as a cheaper, capable of both higher click-through and post-click conversion rates than other display retargeting solutions (including Google’s AdX), Exchange is Facebook’s way of providing a more traceable advertising format that goes beyond awareness and further towards sales. Based on a real-time bidding system, visitors are marked with a cookie when they visit third party websites meaning they can then be shown ads relevant to their browsing within Facebook. Continue Reading

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