Video content should be part of your content strategy if it isn’t already as people really like it and it can be easier to rank video content for competitive keywords than ‘normal’ content when video results are incorporated into the SERP. Tom recently filmed an interview at Grovo on talking about about how important videos will be and encouraged adoption saying that by the end of 2012, if you’re not using video content, you will be behind the curve.

4 minute read Continue Reading