Will Google Plus show advertisements one day? If they do, how will they decide upon the ads to show different users of the social network? A 2010 paper, AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads (PDF), described one method of advertising on a social network that was actually tested on Google’s world wide (except for the US) set of Q&A type sites with the code name of Confucius.

7 minute read Continue Reading