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Tweeted Links Clicked Most on Weekends & Late Afternoons
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The average CTR during the January 1 – July 31 period was 1.64%. While the sample analyzed was relatively small (“tens of thousands of tweets”), it adds to a growing list of studies looking to identify the best times to tweet links. CTR Higher in the Late Afternoon The study also finds a clear discrepancy between click-through rates in the mornings and in the afternoons. Continue Reading

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