Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep. I’ve written more about problem links than about beneficial links, and the second I get on the phone with a prospective client and we start talking about his or her link profile, I zero in on the…

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