4/5/2012 Edit: Follow-up to this case study can be found here: http://blog.ads.pof.com/2012/04/05/follow-up-case-study-with-your-suggestions-implemented/ I personally found this hilarious, tested these 2 ads for the sake of curiosity 15k impressions each: - Nice picture of actual in-game content - Green call to action button w/ “free”, “free online racing” - Trust symbol (EA = reputable, Need For Speed = huge reputable franchise) - Some shit ad I mad…

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