If you step away from the legal side of this topic for a second and take a look at it from a branding perspective it is worth thinking about.
In a lot of cases (especially B2B sales) customers go to the company's about page and start looking into the social profiles of the top execs and other team members.
I have one simple rule that I live by: I treat every post, meme, comment, upvote, etc like a potential customer might see it. That's not to say I don't goof around and such, but I am very aware of everything that I say and do.
This takes a very one sided view of things, in the UK at least there have been cases where employment tribunals have ruled that social media postings are not grounds for dismisal, even if the employer didn't like what was being said.Eg http://www.out-law.com/en/articles/2011/september/uk-firm-unfairly-dismissed-employee-for-facebook-comments-tribunal-rules/
Yeh the UKs messed up.. You can't Ben write a bad reference if the dudes a complete dick..
Then again in a country where political correctness rules it's ridiculous.
Interesting. I must admit I hadn't seen the case you've quoted. As it's an article from 2011 I wonder if that is still the case. In all of the examples I've cited the employees were not able to regain their employment.
Another point is that in the article you quote they mainly lost the case because they did not state their policy for firing due to social media. I think now you'll find a lot of brands do have this type of information in their contracts, making it harder to argue against.
Good points. Do we need to start using pseudonyms for our personal accounts?
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