Print At the beginning of this month, I gave a talk on how to increase CTR using rich snippets at SMX Israel. What I notice that other posts written about rich snippets are more about what new structured data now appear in the SERPs and some actionable development resources. What I find lacking, which I tried to cover in my talk, was being able to show your client why it’s important to them as a business, not just because “that looks better”.

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