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The Trust Deficit: Why Content Marketing is Your Best Friend
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Trust is a pivotal tool consumers use to sort and prioritize the gargantuan amount of information they find online.’s “The Trust Factor” Study recently identified trust as crucial in consumer-brand relationships and a key driver in decision-making. The Trust Factor found that the existence of trust drives consumer decisions, with 84% of respondents reporting they will not engage with a brand until trust has been established. Continue Reading

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