This is a guest post by Tzvi Balbin. Read more about Tzvi after the post! Big data is changing the way we sell our products online. Once only at the fingertips of companies like Amazon, a new era is upon us. It’s easy to get caught up in the buzz words but, back in reality, how can you actually put the concepts behind big data to work in your campaigns? Despite the fact that, for most of us, true big data analytics is still a long way off, sending powerful personalized email campaigns is…

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