Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to prioritize content that will work well on the phone that submitted the query, and give less priority to co…

5 minute read Continue Reading