What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more. Here's a secret right off the bat and I hope it isn't too odd: one of the things I fuss about a lot, especially for Buffer copy (for example our welcome email if you sign up!) are words—very simple words, in fact.

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