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The psychology of discounting: Something doesn’t add up economist.com
in E-Commerce

Bring a calculator with you WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a trick. A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Continue Reading

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