I was at a conference a few days ago and I was watching Rand Fishkin speak about nudges, and it made think about all the nudges that I’ve used in the past to convert visitors into customers. And then it hit me how most people don’t even use nudges with their online business. But before I go into how you can use nudges, lets first define what a nudge is: To push against gently, especially in order to gain attention or give a signal.

6 minute read Continue Reading