The Basics Any search marketing professional worth their salt knows that the best place to start on a SEM campaign is with keyword research. As self-identified data NERDS, we loathe moving forward on a project without real-world keyword data to back up our decisions; without this foundational step, your marketing efforts rely solely on your (probably wrong) assumptions about which search queries are being used to find the product or service you've been tasked with marketing.

5 minute read Continue Reading