Shoppers braving long lines to snatch up Black Friday sales had coffee on their minds. A word cloud from digital marketing technology provider Silverpop lists “coffee,” “deals” and “sale” among the words Twitter users said the most on the popular post-Thanksgiving shopping day. Silverpop also analyzed public check-in data and, in the infographic below, detailed the top 10 retailers with most check-ins, top 10 businesses with most check-ins and check-ins by hour.

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