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The Most (and Least) Effective Keywords in Email Subject Lines marketingprofs.com
in Email

Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra. The keywords "free delivery" (+50.7% higher open rate, +135.4% click rate) and "bulletin" (+15.8%, +12.7%) also performed very well in the email campaigns analyzed. Continue Reading

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