Every day, emails battle fiercely for attention. Some emails will win by being opened and having a call to action followed. Others will be deleted before they even had a chance.On the battlefield known as the inbox, emails from all categories compete with one another. Which types of emails win the battle most?
Using its competitive intelligence tool, Inbox Insight, Return Path analyzed billions of messages sent to its panel of 3 million email users from May through June 2013. Continue Reading