The Importance of Timeliness delightedrobot.com
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When the power went out during the 2013 Super Bowl, one company took quick decisive action to become the biggest advertising win of the night. It wasn’t done in a multi-million dollar 30-second ad, either. It was done on Twitter by the Oreo division of Nabisco. Oreo sent a tweet within minutes of the power failing and the game being called to a halt. Continue Reading

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