The Community For Marketing Professionals
The Importance of Timeliness
in Content

When the power went out during the 2013 Super Bowl, one company took quick decisive action to become the biggest advertising win of the night. It wasn’t done in a multi-million dollar 30-second ad, either. It was done on Twitter by the Oreo division of Nabisco. Oreo sent a tweet within minutes of the power failing and the game being called to a halt. Continue Reading

2 minute read


1 comment

Signup to comment
Sort by: Votes (high to low)