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The Forgotten Hero: Email Marketing
in Email

Email marketing is far from dead, so why isn’t it a focal point of your social media plan? It very well should be.“According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011,” wrote Jackson Wightman for PR Daily.The platform is too powerful to be ignored, but surprisingly, few companies are able to run email campaigns right. Continue Reading

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