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The Fallacy of the Democratization of Social Influence dannybrown.me
in Social SEO

When we currently think of influence, we probably think of social scoring platforms like Klout, Kred and PeerIndex. These are the early adopters to the social influence space and, as such, have built an impressive level of awareness around their platforms and definition of influence. Proponents of social scoring have praised Klout, as the most popular platform, for democratizing influence – allowing anyone to be an influencer regardless of audience size, social standing and location. Continue Reading

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